Cookie Policy

COOKIE POLICY (UK)

This cookie policy applies to citizens and legal permanent residents of the United Kingdom.

Cookies are small text files placed on your device when you visit a website. They help websites work correctly, remember your preferences, and — where you consent — give site owners insights into how their content is used.

Cookie Categories

This website may use cookies in the following categories:

Category Description

Essential

Required for the website to function correctly and always active.

Functional

Enables enhanced features and personalisation, such as video players and interactive maps. Disabling these may reduce site functionality.

Analytics

Helps us understand how visitors use the site so we can improve it. Data is collected anonymously and is not sold to third parties.

Marketing

Delivers personalised advertising and measures the effectiveness of marketing campaigns. These cookies may be set by third-party advertising partners.

Consent

When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on “Save preferences”, you consent to us using the categories of cookies and plug-ins you selected in the pop-up, as described in this Cookie Policy.

Managing cookies in your browser

Most browsers let you review, block, or delete cookies through their privacy settings. You can usually choose to block all cookies, block third-party cookies, or clear cookies already stored on your device. For instructions explaining how to manage cookies using your browser, see your browser’s help documentation.

Please note that disabling essential cookies may affect site functionality.

Cookies set by this website

The table below lists each third-party service this site may use, the cookies it can set, and the category each cookie falls under. You can   at any time to review or update your choices.

Cloudflare

Cloudflare provides network infrastructure, content delivery, and security services. Cookies set by Cloudflare are strictly necessary for the site to function securely — they support bot protection, challenge verification, and network integrity. They do not track visitors across sites or serve advertising.

Cookie name Category Purpose Expiry
__cflb Essential Load Balancer session affinity cookie used to keep a visitor on the same origin pool and support seamless failover when configured. Session; several seconds up to 24 hours
__cf_bm Essential Supports Cloudflare bot products by distinguishing automated traffic from human visitors and carrying bot-score/session signals for protection logic. 30 minutes of inactivity
__cfseq Essential Sequence cookie used by Cloudflare bot sequence rules to evaluate request order and timing patterns. Varies by Cloudflare configuration
cf_clearance Essential Stores proof that a visitor passed a Cloudflare challenge (including Turnstile/Challenge flows) so repeat challenges can be reduced while maintaining security checks. Varies by challenge/security configuration
cf_ob_info Essential Always Online diagnostic cookie containing origin failure metadata (for example status code and Ray ID) for fallback handling. 30 seconds
cf_use_ob Essential Always Online routing cookie indicating that content should be fetched from the Always Online cache on a designated port. 30 seconds
__cfwaitingroom Essential Waiting Room state cookie that tracks visitor queue/admission status for hosts and paths protected by Cloudflare Waiting Room. Varies by Waiting Room configuration
__cfruid Essential Legacy Rate Limiting cookie used by previous Cloudflare rate-limiting implementations to manage incoming traffic. Varies by Cloudflare configuration
_cfuvid Essential Rate Limiting Rules cookie used (when enabled) to distinguish unique visitors sharing the same IP address, such as behind NAT. Varies by Cloudflare configuration
cf_chl_rc_i Essential Internal Challenge Platform diagnostic cookie used by Cloudflare to identify production issues on client-side challenge flows (including Turnstile-related challenge execution). Varies by Cloudflare configuration
cf_chl_rc_ni Essential Internal Challenge Platform diagnostic cookie used by Cloudflare to identify production issues on client-side challenge flows (including Turnstile-related challenge execution). Varies by Cloudflare configuration
cf_chl_rc_m Essential Internal Challenge Platform diagnostic cookie used by Cloudflare to identify production issues on client-side challenge flows (including Turnstile-related challenge execution). Varies by Cloudflare configuration

Google Maps

Functional Analytics Marketing Privacy policy ↗

Google Maps provides interactive map embeds. It may set cookies to store user preferences, measure engagement, and serve personalised advertising through the Google advertising network.

Cookie name Category Purpose Expiry
NID Functional Stores a unique ID used by Google to remember user preferences and other information when Google Maps is embedded. 6 months
CONSENT Functional Records the consent state for Google cookies on the current device. 2 years
SOCS Functional Stores consent and preference settings for Google services. 13 months
AEC Functional Ensures that requests during a browsing session are made by the user and not by other sites, protecting against CSRF attacks. 6 months
DV Analytics Collects aggregated information used to build audience profiles; may also be used for personalised advertising. A few minutes
1P_JAR Marketing Used by Google to collect website statistics and track conversion rates for Google Ads campaigns. 1 month

Contact details

For questions about this cookie policy, please contact us using the details below.

Organisation: Lake Ashmore

Data controller: Liquid Skills Ltd

Email: info@lakeashmore.co.uk

Contact page: Our contact page

Address: St George's House, George Street, Huntingdon, Cambridgeshire, England, PE29 3GH

Last updated: 29 August 2026