our cafe is open to all

serving delicious Homemade food, fresh cakes, Wood fired pizzas, Barista Coffee.

Open All day.


Lake Ashmore was formally a gravel pit and in 1986 it was emptied and clay lined to transform it into a water ski lake. Our family have been fortunate enough to have private use of the lake since that time. In 2011, when Lake Ashmore came on the market, we naturally jumped at the opportunity to purchase it and set out on our journey to turn our passion for water sports into a business. After 5 long and hard years going through the planning process we finally got the go ahead in May 2016.






Lake Ashmore has approximately 35 acres of water and acres of rolling grassland adjoining it.


The Lake is family- run and our customers can always expect the best level of service. Our facilities include an attractive rustic Club house offering light refreshments and watersports equipment for sale, changing rooms, toilets, and a large car park.

We are situated right in the centre of the beautiful Cambridgeshire countryside in the small village of Hemingford Grey. It is very easily accessed just off the A14, 14 miles north of Cambridge.


You can easily spend the whole day with us here at Lake Ashmore either taking part in the many activities available or come and spectate, relax and laze away the day. Grab yourself a chair and sit round the lake or take yourself down to the beach area to catch a few of those English rays!



The System 2.0 makes learning to wakeboard easy and playful. The upwards pull enables effortless starts and has proven to provide a steep learning curve to beginners. With its continuous ride and strong tension it also allows advanced riders to progress to water tricks or improve their rail-riding skills rapidly.

Wakeboarding is exhilarating, energizing and addictive but most of all it is great fun … so let us show you what all the fuss is about and we guarantee you’ll be back for more!

General Pay and Wake sessions

These are 15 minute sessions on the water and include coaching from our fully trained staff. You might just want to have a chilled ride, learn your first air raley or start progressing your riding. You will be amazed … before the end of your first session you’ll be standing up on your board! The 15 minute ride sessions are all about quality time on the water!

15 minute sessions: £18

Under 16’s 15minute sessions: £15

Student 15 minute session: £15

(Please note that hire kit is not included in these sessions)

Hire kit prices

You are of course welcome to bring your own kit to use at Liquid Skillz. We also have a small selection of wake gear to purchase and our staff will be pleased to advise you. If you need to rent gear, here are our prices:

Buoyancy aid: Free

Helmet: Free

Wetsuit: £3

Wakeboard: £3

Rider packs

Progression Sessions


8 sessions

(£12 per session, only available to buy once per person)

Holiday Wake Pass


8 sessions

£12 per sessions, 16 and under only, valid Easter to 1st September)

5 sessions


(£16 per session)

10 Sessions


(£15 per session)

15 Sessions


(£13 per session)

30 Sessions


(£12 per session)

Family Pack


50 sessions

(£10 per session, can be used by all direct family, e.g. Dad, Mum and Kids)

Beginner Lesson


These beginner lessons include all the kit you need. You get a wetsuit, buoyancy aid, helmet and wakeboard. Our fully trained instructors will give you a dry land lesson and then get you out on the water.

Here’s our guarantee … if we don’t get you up on your board we will give you your full money back!

Please note that hire kit is not included in these ride pack prices.

Open Water Swimming

Our facility is a great place for Open Water Swimming whether you are training, want to get involved or are looking for a location to host your own event.

AM activ hosts open water sessions at Lake Ashmore in partnership with Liquid Skillz.
  • Changing rooms, lockers and showers facilities.
  • Snacks and hot drinks available in the purpose built club house.
  • Plenty of car parking spaces.
  • Large lake.
  • Introduction to open water swimming  for beginners & novices.
2021 Open water season starts on Wednesday 7th April 2021, ( start date depends on the weather conditions  & Covid-19 restrictions)

Our  open water swimming  season will run from Wednesday 7th April  through to  Sunday 26th September, Cost is £6.00 per person, (includes online booking fee).

Sessions schedule:
Wednesday and Friday evening 17:30-19:00.
Saturday morning 09:00-11:00.
Sunday afternoon 14:30-16:30.

We also run private open water swimming sessions for swim/triathlon clubs and small groups. Please email info@amactiv.co.uk for more details on private sessions.

Please note our Wednesday, Friday and Sunday sessions are for experienced open water swimmers only. Before booking please make sure you are familiar with all our open water swimming operating procedures below.

Once a fortnight  from May we will be running an introduction to open water swimming group session, cost £18 per person.
The intro session is for swimmers who are new to open water swimming who want to gain confidence in open water. We will coach you the basic fundamentals of front crawl swimming  for open water. You will need a wetsuit and a bright coloured swim hat and be able to at least swim 300 meters in a pool front crawl . PLEASE NOTE- these sessions are not for total beginners to swimming you do need to be able to swim. Minimum age is 15.

Alternatively you can book a 1-2-1 with our open water swimming coach, cost £40. Please email info@amactiv.co.uk for more info on our  intro group or 1-2-1 coaching sessions.

Online booking system will be open late March 2021 on www.amactiv.co.uk

For more information:

07958 677 655



Stand up Paddleboarding

Stand Up Paddleboarding is a great way to get out on the water in a more relaxed environment. Due to the size of the paddleboards participants have to be 12 years and over. Sessions last for 1 hour on the water, with instruction where required. A great way to explore the rest of the lake.

1 hour session


per person

(includes wetsuit hire & life jacket hire)

Stand up Paddle-board packs


6 sessions

(£18 per session)


10 sessions

(£16 per session)


30 sessions

(£14 per session)

All equipment (Board, paddle, wetsuit and life jacket) are included in the price.

Why not Bring your own board? £10 launch fee for the day. Pay on arrival (life jackets and wetsuits not included but can be hired on arrival)

Inflatable Ride

Our Inflatable rides are mega fun and give participants the chance take turns in tearing up and down the lake on our big inflatables, feeling every bump and splash along the way! Inflatable rides can be the perfect added extra along with our other activities on site or great fun on their own.


15 minute session

(2 adults or 3 children at a time, Max 3 groups per session)




Most of our obstacles are designed and fabricated by the Industry Wake Parks crew. All the wakeboard obstacles are safe, user friendly and designed with decades of experience. We have created a progression ladder through the park. No matter what standard you are at, there is an obstacle for you to use and an obstacle for you to progress onto and dream of ‘hitting’! The better you get the more there is to play on!


We operate with a Sesitec System 2.0 cable tow and you as the rider have the option to simply board up and down or ‘hit’ the obstacles when you are ready.



All our staff are fully trained and qualified.
All the team have valid first aid licenses and have been CRB checked.


The beauty of the System 2.0 cable tow is that you have an operator and a rider; this means it is one to one. When you are in the water the operator is concentrating 100% on you and helping you to improve, progress your riding and have fun. Our instructors and coaches will work with you to keep you learning new trick after new trick and rapidly moving up the progression ladder. We love passing on our knowledge and we get just as much of a buzz from teaching our riders as we do riding ourselves!

Beach area


Great place to go chill, have a bite to eat, swim and watch all the activities going on!

If you’re feeling hungry why not try the food in our cafe which is open all day serving a selection of Homemade food, fresh cakes and Wood fired pizzas. We also serve Artisan coffees, brewed to perfection and have a selection of drinks to quench your thirst

opening hours


Open from the last Saturday in March;

Saturdays and Sundays only 10-6

From the start of Easter Holidays;

Friday 10-6
Saturday and Sunday 10-6

From the start of Summer school Holidays;

Wednesday – Sunday 10-8

From the End of Summer Holidays to last weekend in October:

Thursday 10 – 6
Friday – Sunday 10-7


NO Alcohol allowed on site.

Find Us

Lake Ashmore , Gore Tree Road, Hemingford Grey, Huntingdon, Cambridgeshire

For SATNAV use PE28 9BP. Note entrance is off Gore Tree Road not Long Lane
(1/3 mile from A1307)

From St. Ives

On Harrison Way turn right at Vindis Roundabout signed to The Hemingfords on to Hemingford Road. Continue straight for 1 mile (becomes St. Ives Road and High Street) then turn left onto Braggs Lane (Opposite The Cock, signed to Hemingford Abbots). Continue straight for ½ mile on to Gore Tree Road. Entrance is on left after sharp left bend.

From Cambridge (Westbound)

Leave A14 North at junction 24, at roundabout take 4th exit, keep right to continue towards Huntingdon Rd/A1307, at roundabout, take 1st exit onto Huntingdon Rd/A1307, Take the exit just after St Ives (25) signed to Hemingford Abbots then re-join the A1307 (towards Cambridge). Leave at the next exit signed to Hemingford Grey on to Gore Tree Road. Entrance is 1/3 mile on the right.

From Huntingdon (Eastbound)

Take the A1307 towards St Ives, Take the exit towards Hemingford Grey on to Gore Tree Road. Entrance is 1/3 mile on the right.

Get in touch

Please don’t hesitate to get in touch if you have any questions or are after more of a bespoke booking. Call us on 01480 260266 or email us at info@lakeashmore.co.uk. look forward to hearing from you

Notice - Wristbands

As of 2021 we are introducing wristbands for the school summer holiday period. Running from 21st July - 5th September all Spectators/families of those participating are required to check in at reception and pay £3 entrance fee.
Those that are booked for either Cable activities or Paddle-boarding will get free entry and receive their wristband on check in.
Those that bring their own kayak or paddle-board will pay £10 on arrival plus £3 per person entrance fee.